Privacy Policy

This is where we outline how Flora collects, stores, protects and shares data about you (“Policy”).


When you’re using our Flora mobile application ("App"), there is information we collect about you, and you can share your information on the App with other users ("Users").

Access to Flora is granted through your phone number. During sign up, we will collect information about you (“Registration Information”) including:

  • First Name;
  • Last Name;
  • Age;
  • Profile Photo;
  • Email Address;
  • Phone Number;
  • Location;

We may use information about you, or technical information relating to your mobile device to:

  • Offer you our services and features;
  • Contact you with information about the App subject to the “Marketing” section below;
  • Respond to any inquiries you raise when you contact us directly;
  • Notify you about changes and/or updates to our service;
  • Carry out internal operations such as troubleshooting, data analysis, testing, user research or for statistical purposes;
  • Investigate fraud, protect our legal rights, and to enforce our Terms of Use.
  • To allow you to participate in interactive features of our service, when you choose to do so.

We will not disclose your information, except under limited circumstances described here:

  • Your Consent
  • Service Providers — We engage with certain trusted third parties to perform functions and provide services to us. We may share your Registration Information with these third parties, but only for the purposes of performing these functions and providing such services.
  • Law and Harm — We will cooperate with law enforcement inquiries received from within or outside your country of residence. This may include preserving or disclosing any of your information, including your Registration Information, if we believe in good faith that it is necessary to comply with a law or regulation, or when we believe that disclosure is necessary to comply with a judicial proceeding, court order, or legal request, to protect the safety of any person, to address fraud, security or technical issues, or to protect our rights or property or those of third parties. In such cases we may raise or waive any legal obligation or right available to us.
  • Business Transfers — In the event that Flora or any of our affiliates are involved in a bankruptcy, merger, acquisition, reorganisation or sale of assets, your information may be sold or transferred as part of that transaction.
  • Other Information — We may share or disclose aggregated or otherwise anonymized information with third parties for industry analysis and demographic profiling, and to deliver targeted advertising.

The data that we collect from you may be stored in the United States of America as well as being transferred to, and stored at, a destination outside the United States of America ("USA"). It may also be processed by staff operating outside the USA who work for us or for one of our suppliers. This includes staff engaged in, among other things, the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. Flora will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

We may contact you using your email address which you can opt out of at any time by using the unsubscribe link in any of our communications.

Upon downloading the App you will be asked to accept or deny push notifications/alerts. If you deny, you will not receive any push notifications/alerts. If you accept, push notifications/alerts will automatically be sent to you. If you no longer wish to receive push notifications/alerts from the App, you may opt out by changing the notification settings on your mobile device.

  • Geolocation Information: Upon downloading the App, you will be asked to enable location services. If you turn these features on, we may collect your device's geolocation data and save your device's coordinates to offer certain features to you. We may also use your device's geolocation information to personalize the App and make it easier for you to interact with other Users close by. You can control your location information settings in your Account settings and switch them off if you want to. Even if you have disabled location services, we may still determine your city, state, and country location based on your IP address (but not your exact location).
  • Log and Usage Data:Our servers automatically record information ("Log and Usage Data") created by your use of Flora, which again helps us to improve the service. Log and Usage Data may include information such as your IP address, browser type, the referring domain, pages visited, access times, your mobile carrier, and search terms. Other actions, such as interactions with Flora and advertisements, may also be included in Log and Usage Data.
  • Device Information:We may collect information about your device when you use the App including the unique device identifier, device model, operating system, and MAC address. In addition, if you permit us to do so, the App may access your device's address book and contact lists in order to offer you certain features of our Services.

Flora is designed to make it easier for you to connect with other Users and to interact with them. Your Flora profile and other information you make available via the App, including information you provide directly or indirectly through Facebook, may be viewed and shared by Users with individuals who may or may not be Users or via third party applications.

When using Flora you should assume that anything you post or submit on the App may be publicly-viewable and accessible, both by Users of the App and non-Users of the App. So, please be careful about what you post, particularly when it relates to yourself. We want to keep you safe, but we need you help us.

You must be at least 18 years old to use the App. We don’t market to anyone under the age of 18. If we discover you’re under 18, we will delete your account, sorry youngsters, we’re looking forward to welcoming you soon!

Even after you remove information from your profile or delete your Account, copies of that information may still be viewable and/or accessed to the extent such information has been previously shared with others, or copied or stored by other Users or to the extent such information has been shared with search engines. We cannot control this, nor do we accept any liability for this. If you have given third party applications or websites access to your personal information they may retain such information to the extent permitted under their terms of service or privacy policies. Removed and deleted information may persist in backup copies for up to 30 days to enable restoration, but will not be available to others in the meantime.

You may request, at any time, Flora to provide you with information about the data it stores on you. In order to file a request, please contact contact@floraliving.com. We will process that request in line with any applicable local laws and our policies and procedures in place for dealing with such requests.

We may revise this Policy from time to time. If we make a change to this Policy that, in our sole discretion, is material, we will notify you, for example, via an email. By continuing to access the App after those changes become effective, you agree to be bound by the revised Policy.

We collect information by placing cookies on your mobile. A cookie is a piece of text stored on your computer or mobile by your web browser. They are basically a tool that stores information about website visits, recognizes you and your preferences, ensures site functionality and enables us to provide the services you request.

We use cookies for a number of reasons, as explained below:

  • Analytics and research:We use Google Analytics and Mixpanel to collect information about how visitors use the Flora website. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. For more information about Google’s privacy policy, please visit Google Policies.
  • Authentication: These cookies help us to identify visitors so that when you’re logged in, you can enjoy Flora's offerings and localize your experience, such as when you’ve requested to view Flora's site in your local language or when you’ve asked Flora to ‘remember me’.
  • Security and site integrity We use cookies and other devices, such as CAPTCHAs, to help keep the site and our visitors safe and secure. These cookies do things like protect visitors from spam and fraud, by ensuring the safety of personal data. We may use persistent cookies, which will help us to ensure we have identified the same device is logging into the correct account. These types of cookies also help with our anti-spam measures and may help us to prevent phishers, scammers and other unauthorized activity.
  • Performance We need to use certain cookies and local storage devices to ensure our visitors have the best possible experience. These may, for example, assist with your navigation of our site, ensure pages load up quickly and respond faster to your requests for the site’s services.

Our use of cookies and local share devices, including the specific cookie names, may change over time, but will generally fall into the above categories. Please visit this page regularly so that you are aware of any changes.

If you would like to know more about cookies, including flash cookies/local storage devices, the following websites provide useful information:

WE EXPRESSLY DISCLAIM ANY REPRESENTATION OR WARRANTY, WHETHER EXPRESS OR IMPLIED, WITH RESPECT TO ANY BREACHES OF SECURITY, DAMAGE TO YOUR DEVICE, OR ANY LOSS OR UNAUTHORIZED USE OF YOUR REGISTRATION INFORMATION OR OTHER DATA.

This privacy policy was last updated on: October 9, 2018.